whyGo corporate account has developed at an amazing rate over the last five years – some may say it’s even exploded. Both the technology associated with video conferencing and the market in which it operates have grown exponentially and now make up a substantial part of the technology industry.

With this growth, many new problems have arisen. The emergence of a number of new service providers has forced users to make a choice in which system they will go with to video chat with other people. From the individual to the largest corporations around, people are taking sides with all sorts of different video conferencing software distributors and service providers. Unfortunately, this is a more important decision than some may have realized – until recently, the problems of simplicity and interconnectivity between different service providers hadn’t even been explored. Now, it’s at the forefront of discussion when looking at the future of video conferencing. How will service providers work together and offer a collaborative, streamlined experience for the user?

Why Users Need Collaborative Service

Simply put, users aren’t prepared for the complexity of the video conferencing industry. If you told someone that they’d have to go out and choose a specific service provider for their cell phone dependent on who they want to talk to and in what capacity, they would be confused and angered. Sadly, this is very much the case for video conferencing right now – if you’re a business trying to interact with other businesses, for example, you’ll have to find some sort of middle ground. Many individuals and small businesses prefer Skype because of its free service and its functionality on various platforms. However, this free software doesn’t provide the high quality and flexibility that businesses and other serious video conferencers really need.

If the video conferencing industry expects to make it big in the global market, they’ll need to think smarter. It is imperative that service providers come up with ways to simplify their products and reach out to a wider range of people. Technology as a whole is a touchy subject for some, due to its complexities and the burden of knowledge placed on the user. Service providers need to think with the average customer in mind, not just the high end businessmen.

LifeSize’s Universal Video Collaboration

At least one company in the current market is thinking about collaboration and connectivity in their business model. LifeSize, Logitech’s video conferencing decision, recently announced its universal video collaboration (UVC) platform, what it calls “the industry’s first integrated and fully virtualized software solution for HD video conferencing infrastructure” (LifeSize). The solution aims to centralize services by allowing users to abandon single service products in favor of a single, comprehensive entity. LifeSize’s video conferencing infrastructure can be processed through a single interface, with “one login account as virtual machine software running on your own servers or as a LifeSize hardware appliance”.

UVC aims to make buying and deploying video conferencing systems an easier process. With one product to purchase and set up, you can have everything ready in a short time. Beyond that, it fits the ends of most IT environments, and it can be updated as technology develops without users having to switch products entirely. LifeSize fully intends to make UVC its premiere service for video conferencing.

Looking Ahead

While UVC doesn’t solve every issue in the video conferencing industry, it’s a good marker for things to come. With companies thinking less about making money on different products and more about providing an integrated solution for users, we can expect to see a competitive market working towards the most simplified and useful systems out there.

What will come next in the world of integrated video conferencing?

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